Posted on 17 May 2012.
Dino Thompson-Sarmiento, Fenuxe Contributor
Latin singing sensation Andres Cuervo has eagerly embraced the HIV/AIDS cause and developed a campaign in the U.S. called “Pay It For-Red”―named after the iconic red ribbon―to fight the disease by motivating folks to get tested. His foundation, “Saber Amar” (Know How to Love), is in full force promoting awareness and raising funds for organizations already in place across America.
Andres debuts his national campaign in Atlanta on May 31 at 6 p.m. at the Wimbish House. Funds raised will benefit Positive Impact, whose mission is to eliminate the risk of HIV transmission and to empower those affected through culturally competent and inclusive prevention, education, mental health and substance abuse treatment services.
Andres graciously sat down with us to discuss his visit to Atlanta and his passions, both professional and personal.
Dino: Andres, thank you for sharing your inspiring story with us. Where are you from and where do you live?
Andres: Hello, Dino and Fenuxe readers. I am from Barranquilla, Colombia, and now live in Miami.
Dino: Tell us a little bit about your career.
Andres: When I first came to the States to chase my dreams of becoming a singer, I made ends meet through modeling. Eventually, after hard work and persistence, my first album was produced in 2007 with the help of the famous music producer Rudy Perez. My first album was a success and included two number one hits. My new album, “Este Soy Yo” (This Is Me), is a reflection of who I am.
Dino: Tell me about the Saber Amar Foundation. What has driven you to take on such a huge project?
Andres: It was crucial to my existence to establish this not-for-profit. I realized that anyone can make a difference. One doesn’t have to be a multi-millionaire to make an impact. I began this foundation to give back to the universe, to give back to the world I love. Right now my number one mission within Saber Amar is to get folks tested for HIV/AIDS. There is a lot of work to be done, especially within the Latino community. Together we can break down the barriers and begin to help those in need. Saber Amar embraces many causes and is culturally diverse. I have also written the “Saber Amar” single to help bring light to these important causes. The song is not what you expect for a charity; it is a dance song meant to make you feel good, make you feel beautiful and connected to the world around you. We are in the midst of creating the music video, and I will be performing it live in Atlanta.
Dino: Extraordinary ambitions, Andres. I applaud your determination. I also understand that the celebrity world has begun to support Saber Amar and join forces with you.
Andres: Yes, this is true … from Latina super star Lucia Mendez to singers and actresses Edith Marquez and Laura Leon to Univision star Pablo Azar. The support has been overwhelming, and it continues to grow. Each talent is helping to bring light to these causes to their fan bases, so our ability to make change increases dramatically.
Dino: Where can Fenuxe readers learn more about you and Saber Amar and listen to your music?
Andres: They can visit my website at www.andrescuervo.com. There they can find links to both Saber Amar and iTunes for my music. There are several remixes to choose from by DJ Manny Lehman, Ocelot, Klubjumpers, Dark Horse and Billionaire.
Dino: I heard that there is a clothing line associated with you, too.
Andres: There is. Together with impresario Richard Coles we have developed an Urban Elegant clothing line. It is a unique look that has tremendous appeal by combining a touch of class to everyday wear. There is also a masculine perfume being introduced. The beauty of these projects is that they are the seeds helping to grow my foundation so that I can continue to help our world through Saber Amar.
Dino: Thank you, Andres. I urge our readers not miss this fantastic event on Thursday, May 31, at the Wimbish House on Peachtree Street. Libations sponsored by Cuervo Tequila and BV Wines, bites by Food Network reality star Chef Alexis Hernandez and Andres Cuervo singing live. All for $10, with 100 percent of the proceeds going to Positive Impact Atlanta.
Buy your tickets at http://www.xorbia.com/e/pi/AndresCuervo/